CWP’s ‘Get involved and make a difference’ campaign up for top award

by CWP News - 20 October 2015

As a provider of mental health, learning disability, substance misuse and physical health services, CWP is keen to involve people with experience of our services and the local community in shaping local care.

The ‘Get involved and make a difference’ brand is the product of co-production with service users, carers, governors and staff from a range of services. The brand identity has been produced in order to strengthen the awareness and understanding of the range of involvement opportunities available at CWP, and to encourage people to ‘get involved and make a difference’. 

The vibrant suite of materials which includes a membership form, suite of information leaflets, newsletter as well as featuring in the design of the new magazine has been recognised by the Association of Healthcare Communications and Marketing (AHCM) Awards, having fought off a number of entries to make it to the top three in the ‘Best Visual Brand’ category.

The AHCM is the primary independent network for people working in healthcare communications, public engagement and marketing for the NHS. The AHCM Committee's main objectives are to keep members in touch with what's going on in health communications; support their training and professional development; encourage networking and the sharing of ideas and experience.

Sheena Cumiskey, CWP chief executive, says “We are committed to involving all members of CWP in what we do to ensure that a variety of voices are heard and current experience is learned from.

Having a large and vibrant membership helps us to ensure there is local involvement in service development, as well as continually challenge the stigma associated with mental illness, learning disabilities and substance misuse.

Seeing work like this come to life is great and we’d like to see more people get involved in the work of the Trust to seek continual improvements.” 

Lynda Scott, Chair of the AHCM, said: “These are the only awards that recognise and reward excellence in NHS communications, marketing and engagement.  We were thrilled to receive the largest number of nominations for awards this year.  Our independent judging panel of experts, drawn from national leaders in communications, were really impressed with the quality and variety of work our teams are doing to improve patient care.”


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