Starting Well Service backs local GULP campaign
Cheshire and Wirral Partnership NHS Foundation Trust’s (CWP) Starting Well 0-19 Service is getting behind a campaign encouraging residents to Give Up Loving Pop (GULP).
This is part of their aim to improve the health and wellbeing of children, young people and their families across west Cheshire. The GULP campaign, run by Cheshire West and Chester Council and Food Active, involves working with schools and their pupils to encourage them to choose healthier drink alternatives, such as milk and water, and to raise awareness of the impact that sugary drinks have on teeth.
Launching during Nutrition and Hydration Week (11-17 March), information and advice will now be available at Starting Well Children’s Centres across west Cheshire, and the service will be linking in with young people and their families who want to learn more about the health risks associated with over consumption of sugary drinks.
Val Sturgess, head of clinical services for Starting Well, said: “This is a fantastic campaign that we are really enthusiastic to get behind. We want to ensure that our children get the best start in life and are safe, happy and healthy. Being informed about the sugar content in drinks and what alternatives are available will hopefully encourage young people and their families to make healthier choices.”
Councillor Meardon, Cabinet Member for Children and Families, said: “Sugar isn’t necessary in the diet and it can cause a number of health issues including tooth decay, obesity, heart disease and type two diabetes. In west Cheshire over a fifth (20.6 per cent) of four to five year olds and just under a third (32.7 per cent) of children aged 10 to 11 carry excess weight. Over a fifth (20.7 per cent) of five year olds have experienced dental decay before they start school. We are really pleased to be working with the Starting Well Service to help promote the benefits of choosing healthier drinks.”
For more information on the GULP campaign visit www.giveuplovingpop.org.uk